For many, this change brought about very intense emotions and conflict as to why their favorite cruelty-free brand made this choice. A choice that would've put their morals and ethics on the back-burner for profit in a new market. While Urban Decay made an official release stating that they wanted to move into China to make a difference from the 'inside', most of their customers did not buy it and they were faced with a massive online backlash, resulting in emails, Facebook and Twitter comments and boycotts.
On Friday July 6 2012, Urban Decay officially cancelled their plans to sell in China and issued this statement:
UD Decides Not to Sell in China
I'm really happy that they made the choice to stick to their morals and continue the fight against animal testing. As such an unnecessary and archaic process, we need more cosmetic companies to do the same. While many of their fans view may still remain tainted, and for whatever reason prompted them to change their minds, they're still doing the right thing.
How do you feel about the whole situation? Were you part of the boycott? Will you continue to use Urban Decay's products now that they've decided to stay cruelty-free?